In today's digital world, email marketing remains one of the most effective ways to reach your target audience. However, the success of your campaigns hinges on one crucial factor—email deliverability. Even the most compelling email content will fail to make an impact if it doesn't reach your audience's inbox. That's where an email deliverability audit comes in.
An email deliverability audit is a comprehensive analysis of your email marketing setup to ensure your emails consistently reach the intended recipients' inboxes. The audit identifies technical, content, and reputation-related issues that may be causing your emails to land in spam folders or bounce back.
This process involves checking everything from your email infrastructure (like SMTP servers and DNS records) to your sender reputation, email content, and compliance with email marketing best practices. An audit ensures that your campaigns are optimized for inbox placement, engagement, and performance.
One of the most critical factors for email deliverability is proper authentication. An audit ensures that your SPF, DKIM, and DMARC records are correctly configured, reducing the chances of your emails being marked as spam or flagged for phishing attempts.
Your sender reputation directly affects your ability to land in the inbox. An audit analyzes your IP and domain reputation, providing insights into any blacklist issues or negative trends.
The words you use in your email matter. Spam filters look for specific phrases, formatting errors, and even images that could trigger spam detection. During the audit, your email content is optimized to ensure it's engaging and spam-proof.
High bounce rates can harm your sender reputation. An audit identifies invalid or outdated email addresses in your list, helping you maintain a clean and active audience.
If your domain or IP is on a blacklist, it can drastically impact deliverability. An email deliverability audit pinpoints any blacklisting issues and provides actionable steps to get delisted.
Proper management of your suppression list ensures you're not wasting resources sending emails to unengaged or problematic addresses. This improves engagement and protects your sender reputation.
Just because an email is sent doesn't mean it reaches the inbox. Inbox placement testing checks how your emails perform across various email clients like Gmail, Yahoo, and Outlook.
Without a proper audit, your email campaigns could suffer from:
An audit not only fixes these problems but also ensures long-term success by providing actionable insights and best practices.
At OutSent, we specialize in delivering comprehensive email deliverability audits tailored to your business needs. Our team of experts analyzes every aspect of your email setup, identifies issues, and provides you with a detailed action plan to optimize your campaigns.
Here's how we help:
Don't let poor deliverability hold your business back. A single email that lands in the inbox can mean the difference between a missed opportunity and a loyal customer. With our email deliverability audit, you can rest assured that your campaigns will reach their full potential.
Ready to get started? Contact us today to learn more about how we can help your business thrive with optimized email marketing.